Our affiliate program was built to manage traffic to our brands from companies and individuals who have access to online gaming customers. We currently offer attractive rev-share, CPA, Hybrid and tailor made partnership models. Working with Enlabs Partners means working with one of the best sports bettings and casino brands out there. A good online casino affiliate program can mean the difference between the failure and the success of an online casino. How to Choose an Affiliate Program? If you are new to the online casino affiliate programs, then you have to create a system to choose the right program for your needs. This is crucial to ensure that you actually get returns. 7Bit Partners is the official affiliate program for 7BitCasino and Mars Casino with a long term experience in the affiliate marketing journey. They have Bitcoin casinos that are open to everyone no matter where you might be, including even the United States.

Discover our comprehensive list of casino affiliate programs. Learn how to promote an online casino, find all about new and established gambling affiliation brands, check operators rankings and negotiate commission rates. Some of our favorite affiliate programs include Casumo Affiliates and GIG Affiliates. Discover the most famous casino affiliate partners in the United Kingdom, whose popularity is developed by numerous partnerships.

• Uffiliates (888 Affiliates)
• Bet365 Affiliates
• Betfair Affiliates
• Casumo Affiliates
• GIG Affiliates

Gambling affiliate programs – main principles

The importance of online affiliate marketing is increasing in line with the importance of the Internet. With the right start, you can benefit financially from casino affiliate programs. But how do affiliate partner programs work at all? How to get secure payout and increase advertising performance?

In principle, such systems are based on the commission payment. It is easy to imagine the whole thing with an estate agent who sells various apartments and houses. The estate agent does not own the apartments or the houses. Nevertheless, he advertises them and does everything he can to get interested parties. The agent receives money from the owner or new buyer for every successful mediation. The same applies to affiliate partner programs, such as casino and poker.

The online casino will pay you a due commission, as soon as you direct potential customers to the casino site. But how does the online casino even know that the users come from your website? For this purpose, operators are using so-called affiliate links. These contain a special code that virtually marks your page with the embedded affiliate programs. As soon as a user reaches the online casino site via your affiliate program, the tracking code is sent to the system operator who registers the user.

Casinos have been present online for over 20 years and created a large piece of the industry called online gaming. Sites like Casinomucho work to provide reliable information and services to the players.

Creating a casino website

It’s not easy to start, but the earlier you create something, the faster you can learn it. It is possible to get your first casino site from scratch, bet £100 and run it using many open-sourced software that exists, free of charge. These platforms include WordPress, Ghost or Discourse.

Choosing a casino network niche

Niche is a fashionable word, but it’s the right one. It is not easy to create a site that includes so many reviews, informational pages and other types of content. The majority of projects are similar and the problem is that gambling niches are extremely competitive with so many players in the market. Should you aim at a specific market and have narrowed your objectives, you can probably get faster results. A casino niche can be anything from focusing on casinos with free spins, that don’t have deposit bonuses, slot reviews or on casinos with live dealers. The more specific the subject is, the more you can become an expert in that field.

Gambling affiliation terminology

Learn the words that are used when talking about this industry:

• RS (Revenue Share) – commissions earned based on player losses. Percentage (from a minimum of 10% to a maximum of 30%) depends on a number of generated players that deposit. With a rev share of 25%, if the player deposits £100 and loses £50, you earn 25% of the lost £25, thus or £12.50. It is important that you understand this mechanism because many people mistakenly think they are earning a commission on the amount deposited, also known as “game volume”.
• CPA (Cost per Acquisition) – what is the CPA affiliate meaning? That’s earnings based on the number of customers recruited with real money deposits, also called “active users”. So for each registered customer-depositor, you earn from a minimum of £5 up to over £100. If, for example, within thirty days you acquire 8 depositing clients, with CPA imposed at £10, you will receive a payout of 8x£10=£80.
• CPL (Cost per Lead) – earnings for every customer you recruit, who opens a game account.
• Hybrid – custom agreement, mixture of all three types of partnerships CPA, CPL and Revenue Share.
• NCO (Negative Carryover) – as commissions are earned month by month, a casino without a negative load will erase a negative month and start from scratch, while affiliate programs with a negative load will carry forward generated negative balance.
• Bundling – this refers to a casino affiliate program that has several casino brands and means that one casino losses are being carried over to other labels. Casinos that do not bundle, will pay out all separate balances and negative income will not count.
• Tracking links – these are the links with code you would put on your website to keeps track of the referred players.
• Affiliate – an affiliate is a webmaster registered with the casino marketing program.
• License – almost all casinos have an online gaming license that refers to jurisdiction in which the casino operates.

Registration at an online casino affiliate website

You can establish a working relationship with one or more online gambling operators such as casinos, poker, and sports betting through the affiliate system.

Once you have identified the “brand” that you intend to promote, register at the official operator affiliate site, by filling in a special form requiring:

• Name and surname
• Email address
• Country of residence
• City
• Name and URL address of the website where you will promote casino brands
• Phone number
• Username and password

Almost always, within 24-48 hours you will receive a response, whether your application for partnership with a certain company has been approved or rejected.

The reasons for rejection are usually due to a lack of interest in being advertised on sites with low quality or unsuitable gambling content, not living up to minimum acceptable standards.

In case of consent, you will be notified by email, which will also include the URL address to access your personal account via username and password. Your account must be considered as a real control panel, through which you manage:

• Personal information
• Marketing materials (banners, promotional texts and links with identification code)
• Statistics, related to clicks, impressions, registrations, amount wagered, and earnings.

Affiliate program approval requirements

Conditions that casino operator requires to be adhered to in order to be eligible for its affiliate program are individual to each company. What they all have in common is that they require you to share exactly how is your plan to promote their brands.

Online casino is mostly looking for partnerships, ie. people to advertise their product on the internet. This can be done on social networks, forums or websites. The latter is most likely to be approved. However, they must have something to do with gambling. When you have a website that mentions sports information, different casino games or poker strategies, then the chances of approval are higher. Operators have no interest in partnering with sites that are not close to what they are dealing with or provide obscene content.

Be sure what the bookmakers want from you, make sure you have one, and then apply for an affiliate partner. The chances of you being approved are really great and you are unlikely to get rejected.

Casino affiliate software

Online casinos use additional sites and platforms to manage their affiliate programs. Established brands such as Casumo provide solutions for tracking all affiliate information. They keep a wealth of statistics useful to every partner.

Operators create separate websites for their affiliate programs. Anyone can apply and review the terms & conditions. After approval, you gain access to special affiliate management software. There are several well-known platforms, such as Income Access and NetRefer. You might also recognize some affiliate campaign management software used by a number of gambling sites like Betfair or Bet365. This is beneficial for affiliates and eliminates third-party partnerships.

Marketing sources for affiliate sites

Once you register as an affiliate with the casino operator and have an approved account, you will find everything you need to do brand advertising. Each partner has a gallery with a variety of banners. For example, if a company has sports, casino and poker services, you will find images for promoting each one. Banners in question are generated through special links. This means that the tracking code is updated automatically.

Banners can show a variety of information about specific events, games or offers. Decide what to show to your audience. However, flashing images are not the only advertising tool. Text links also can serve you well.

Other important information in affiliate marketing management platforms is related to the player’s activity. Check bets placed on each brand. Track the behavior of your visitors and what commission they bring. Statistics can be customized and filtered by days, months or years. Find out how many new users referred to the operator, what amounts they have deposited. Through affiliate software, monitor levels of your commission and make requests to withdraw a certain amount.

Affiliate code – what is it?

For casino companies, in order to understand that particular client is referred by you use affiliate code. The tracking ID is unique to each partner. Code associates your participation in the registration of a particular player.

A very important part is assigned to btag parameter. Btag is a part of the link generated through the affiliate system. Parameter automatically becomes part of the URL of the link you are using. Btag combines several identifiers – referral website and ad, whether for sports, casino, poker or any other offer.

Casino partners can also create custom links (special addresses that carry unique ID).

Whether you use banners or simple links, they all contain unique affiliate code. This is how your participation in the registration of a particular player on the casino site is associated.

Cookies in affiliation

In a few words, we would like to point out that cookies are part of the majority of websites nowadays. Cookies store specific information for a particular visitor. This way, websites offer better service the next time the player visits the site.

Different brand platforms provide an opportunity for their partners to use cookies to reach new customers. When a partner redirects a new client to the site of a particular casino, a cookie is stored on the client-side with 30 to 45 days of activity. Even if the referred client does not immediately register on the casino website, but will complete registration within the next 45 days, it will be counted as your player.

Commission payout

Certain operators pay up to a certain amount each month. Others accumulate the amount collected until it reaches the minimum that can be withdrawn. If there is a specific amount, the partner is not entitled to withdraw his / her commission if it is below that amount. We have already mentioned, but let us note again that negative commissions balances do not require partners to pay.

Here are some of the main payment options that each affiliate partner can claim in order to collect commission:

• Bank transfer – to an account specified by you.
• E-wallet – most popular services used to pay commissions are Skrill / Neteller/ PayPal.
• Gaming account – if you are a partner with a betting account, you will also be able to transfer the amount there. This will be done quickly, free of charge, and you will subsequently be able to claim payment through a method available via a gambling site but not available in affiliate services.
• Others – rare, such as cheque.

How to choose an affiliate program?

Casino players usually first look at the welcome bonus and its wagering requirements, thus you as an affiliate should pay attention to:

• Commission percentage (usually ranging from 10% to 30%), resulting from the loss of money wagered by your customers. You can also find offers of 50%, as it is a way to recruit new affiliates with short term promotions.
• How and when casino operator can suddenly stop paying commission? The reasons why a company can stop paying may differ – from bankruptcy to the most absurd scams against the affiliate. Legal operators can be identified by checking the Gambling Commission license.
• Withdrawal from certain markets in which the casino has been operating for several years. As a result, affiliates who already have a good customer portfolio will be left with empty pockets. This can happen at any time and is closely linked to the political decisions in the country of your interest.

What is the average commission % of most known affiliate programs in gambling? Here’s standardized affiliate payout structure with a growing percentage (generated profit per month – the percentage of commission):

• up to £10,000 – 30%
• £10,000 to £20,000 – 35%
• £20,000 to £40,000 – 40%
• £40,000 to £50,000 – 45
• over £50,000 – 50%

Penalties and account suspension

Affiliates need to respect contract rules, otherwise, penalty or suspension of the account can be activated, regardless of whether you have a client portfolio or still have to collect part of your commission.

Usually, you can find guidelines on this topic in marketing practices or anti-spam section on the operator website. Which techniques and sales strategy should you avoid?

• Links from web scraping
• Email spamming
• Search engine spamming
• Blog spamming
• SMS abuse

What risks do I run as an affiliate partner?

There are too many risks! It’s best to make it clear from the outset that affiliation to the casino and online betting sites should not be considered as a job that you can build a life on, whether you earn £50 or over £1000. In fact, there are so many high-risk variables over which you have no control (political changes in the country where you do business, rogue or failing companies, Google dance, high competitiveness, monopolized market, economic crisis) that can cause a sudden and catastrophic drop of your earnings.

How can I defend myself against fraud and injustice against these rogue companies?

Legally speaking, there is very little you can do and prove at the moment. Even if you could, it might not be worth it. Your real weapon is the online communities or rather the discussion forums, both national and international, where webmasters and entrepreneurs of this sector come together to confront each other, exchanging opinions on current and past experiences.

What are the areas of expertise needed to carry out?

The system of affiliations is not easy and guaranteed. Let’s see the essential skills you need to have to do this job:

• Basic knowledge of HTML and CSS language for website creation
• Familiarize yourself with the use of graphics programs such as Photoshop or Corel Draw for graphic elements of website pages.
• Knowledge of Microsoft Office package.
• Search engine optimization (SEO) education about positioning for certain keywords in the main search engines (primarily Google). This is the most important point because you are about to enter one of the five most competitive and monopolized online businesses in the world with fluctuations in ranking sometimes similar to those of the stock exchange.
• “Friendly” mentality to collaborate with affiliate managers.

What is the role of an Affiliate Manager?

An affiliate manager is an extremely important person in your partnership with an online casino. A person is responsible for managing the affiliate program and the entire affiliate casino network. However, the role deserves a more detailed description, as an affiliate manager can underpin any partner’s successful development.

Managing a casino affiliate program is definitely not an easy task. Affiliate managers must review the applications and approve or reject them. Very often this procedure is even done by a brand management affiliate program team. However, there are companies with numerous partnerships that would be difficult to serve as one person. Casinos generally appoint an affiliate manager for each country, where they have the right to distribute their business.

The manager has an obligation to look after the partners, answer their questions and work with them to achieve better results. This is the person any partner can call to get help. On the other hand, a good affiliate manager develops new plans to promote a particular brand and also informs each partner about new things on the bookmaker site for which he or she works. In this way, the partners will have up-to-date information to turn into a method of promoting the company. Well maintained programs have managers who notify you as soon as new bonus offers are released.

It is very important that each affiliate platform appoints a reliable manager or a whole team of people to work for the prosperity of the company and partners. This should be their goal and to pursue with each partner in order to achieve good results for both parties.

Affiliate support

Customer support must be provided during a casino affiliate partnership. Of course, deals offered by the operators come with a promise of support. This is at the heart of any affiliate marketing campaign, as there is no way to make it successful if there is no support team behind it. Contact support, get help and answers from each affiliate partner. In many cases, this is the job of the affiliate manager, but there are also programs with a dedicated team of people who take care of each partner.

Good support can greatly help to develop a successful affiliate marketing campaign. When all participants in an affiliate program work hard and pursue the same goal, they will not be far from success. Affiliate marketing is a widespread way of advertising and promotion that is used in various business environments. It gives every potential partner a chance to earn a side income or turn the partnership into a major source of revenue.

When we say that the casino industry in 2020 is big, we really do mean big. Growing over the past several decades, anticipation for the latest games has reached a fever pitch, with industry profits set to be more than a jaw-dropping $90 billion by 2024. Putting land-based casino play in the rear-view mirror, online casino play is the dominating, as millions log-on to the world’s leading online casinos every single day.

The Best Casino affiliate programs of 2020

Many affiliates have labelled online gambling as “taboo” in the past, but the tide isn’t just turning, it’s turned. Gambling affiliates are the lifeblood of the gaming industry, with many raking in the cash simply by pointing players in the right direction. Putting it simply, without casino affiliate programs the best casino sites wouldn’t be hitting the heights that they are.

There are a huge number of casino affiliate programs out there, but the key to getting the most cash for your affiliate effort comes down to picking the right one. That’s where we step in, we’re on hand to make sure you know what casino affiliate programs deliver the goods and what casino affiliate schemes fall short of the mark.

What is an affiliate program?

We understand that a lot of you might be new to gaming affiliate programs – don’t worry, we all have to start somewhere. For those not in the know, an online casino affiliate program (sometimes listed as associate program) is a system where individuals are able to earn commission on the traffic they send to a particular gambling site when a pre-arrangement agreement is in place.

Putting this in layman’s terms (and making it more casino specific), the idea is you get a commission for sending a player to a particular online casino. It sounds simple and that’s because it generally is. You can use your own means, through websites, direct marketing, referrals, and more as a means to generate leads for online casinos. Joining a casino affiliate program is a great way to put your affiliate marketing skills to good use and get paid along the way.

5 Fast Affiliate Marketing Facts

1. Affiliate marketing program revenues have increased by 10% year-on-year since 2015
2. Over 31% of affiliates are aged 35-44, while 12% are aged 55 and above
3. More than 80% of brands depend on affiliate programs
4. 81.82% of affiliates work use affiliate marketing as a side or main income
5. 51% of web surfers now say that they are likely to engage more via mobile devices

How do casino affiliate programs work?

There are countless online casino affiliate programs out there – we’ll look at the best we have seen below – but more on that later. For now, let’s look at the main three you’ll face in CPA, CPL, Revenue Share (often listed as just Rev Share):

• CPA – You’ll be paid every time a player visits a casino via a link on your site
• CPL – You’ll be paid whenever a player registers through a link on your site
• Revenue Share – You’ll be a paid percentage of what a player loses, as long as they registered through a link on your site

Revenue share is by far the most common model of affiliate program around, as it’s probably the most engaging and tempting amongst casino affiliates. That being said, here’s a friendly word of warning, be aware of negative carryover when you sign-up to a revenue share-driven online casino affiliate program. How negative carryover works is that when your player loses, you get paid, but when he wins, you take a hit. This can leave you with a negative balance on your account and attempting to claw it back.

Most revenue share affiliate programs will wipe a negative balance at the end of each month, but some don’t, so be careful out there and do your best not to be caught out by negative carryover. As they say, always read the fine print so you know exactly what you are signing up for – this is especially true when dealing with a casino affiliate program.

How do I become a casino affiliate?

It’s really, really simple to get involved. You’ll need to go through what is usually a quick registration process. Submit all your details, the casino will then check them over, and bar anything crazy, you’ll be a casino affiliate, with your own tracking links and be ready to earn.

Becoming a registered online casino affiliate is easy enough, but becoming a successful online casino affiliate is a little bit more difficult, as you’re going to need a resource, such as a website, to help drive traffic. It is strongly advised that you create your own website to help showcase the casinos you are promoting. Think of it as a shop window, so potential players can understand the best casino sites around and pick the one (or more) that they like – earning you money in the process.

With a website to your name, you can build further through social media and direct email marketing. These methods will allow you to connect to potential players directly, making your casino recommendations feel for personal and – as a result – more reliable.

Building up a strong foundation as an affiliate takes time, but trust us when we say that the rewards are well worth it, especially if you’re able to start beating other affiliates to the whales around.

5 Reasons to Become a Casino Affiliate

• Low-cost set-up
• No fee or licensing requirements
• No previous sales or marketing experience required (but it does help!)
• No inventory required
• Huge business expansion potential

What are the best casino affiliate programs?

There are so many affiliate programs out there, it can be tough to know where to go, but fear not, as we’re here to help. The following are the best three casino affiliate programs around right now and are well worth taking a look at.

FunFair

Starting at the very top, Funfair delivers a casino affiliate program with a difference. Once you’ve joined, you don’t just have one casino site you can earn affiliate commissions through, you have three top casino brands to promote – CasinoFair, KingTiger, and CryptoCasino. That’s right, one affiliate program, three top casino brands to recommend, and a big chance to make some major returns.

FunFair cover all the usual bases of a casino affiliate program, expect lifetime commissions, guaranteed revenue, and no hidden fees here, but there is something that gives it the edge over the competition. Instant withdrawals here really do mean instant withdrawals, as the affiliate payouts here are nothing short of lightning-fast. You really can’t go wrong with FunFair as a casino affiliate program, as the games found in the casino brands under its umbrella make it easy to promote to players.

Commission: –

US Market: No

Negative Carryover: No

Cookie Duration: –

FortuneJack

FortuneJack is another big-time name on the casino affiliate scene. The tag line of “Bring More Players, Make More Money” tells you plenty, although the setup of the scheme feels a little complicated at times, as it allows you mix and match different affiliate scheme setups until you find what works for you, it is certainly not a casino to be ignored. The personalized commission plans are an impressive feature, as you can go for a CPA and hybrid deal if you wish. We’re particular fans of the creative tools that FortuneJack supply, as they’ll really help you promote the casino and its games in the right way to players.

Take the above and put it together with exclusive bonus offers, unique landing page builds, “Club 40” rev-share boost, and quick withdrawals, and what you have is the recipe for an impressive affiliate scheme that has plenty going for it.

Link: https://fortunejackpartners.com/en

Commission: Up to 60%

US Market: No

Negative Carryover: No

Cookie Duration: –

BitStarz

Experienced, powerful, and a real force in the online casino world, BitStarz casino was the first casino ever to allow for both standard currency and cryptocurrency play through the same platform. We found the casino’s affiliate program to be just as trendsetting. Just take the income calculator found on the affiliate page, which gives you a very clear idea of what you can make – it’s safe to say that we’re big fans of the no-nonsense affiliate program approach.

The downside is that the commission rate is up to 40%, which is a touch low side compared to say Mansion affiliates, but BitStarz casino does plenty to make up for this with speedy withdrawal times, tremendous creative support through graphic design and written content, and a knowledgeable account manager. Plus, the casino offers a staggering 2,600 games to players, so in many ways, BitStarz is one of those online casinos that sells itself.

Link: https://www.starzpartners.com/

Commission: Up to 40%

US Market: No

Negative Carryover: No

Cookie Duration: –

Best Online Casino Affiliate Programs

Casino Affiliate Program FAQ

Best Casino Affiliate Programs

Why do people become casino affiliates?

Best Online Casino Affiliate Programs

Well, there are lots of different reasons, whether it be setting up as a full-time venture or using an affiliate scheme as a means to make some extra income. Anyone that tries their hand at casino affiliate marketing will have their own goals in mind. In many ways, that’s the beauty of an online casino affiliate program, you get out what you put in.

Do I need a website to become an affiliate?

Some affiliates might just provide you with a tracking link for referrals, but the reality is that you are going to need some form of website or platform to show the casino that you are a legitimate affiliate. Remember, a casino doesn’t want just anybody advertising them, as it could potentially do more harm good, so you need to prove that you mean business with a dependable platform that includes a privacy policy and other essential features.

Thankfully, setting up a casino affiliate platform isn’t that difficult, as anybody can throw together a half-decent looking website these days, with there being plenty of templates around to help you get started. Your website is your shop window, so if you really do want to become a successful affiliate and beat other affiliates to the most profitable players you’re likely going to need one, along with other proven marketing tools.

What is a revenue share agreement?

We touched on it earlier, but we understand that you might need a little bit more information. Revenue share sees you earn a percentage of a player’s losses at online casinos, so for you to get paid they need to fall short. For example, if you have a revenue share agreement at an online casino of 25%, for every $100 a player losses you’ll earn $25, with a $1 or $2 likely knocked off this figure due to associated costs. It’s pretty basic really, affiliates under rev share agreements don’t need masses of players to sign-up through their links, all they need is a select number of big gamblers in order to generate a hefty income.

What is a CPA agreement?

Revenue share programs are the better option should you have your eye on becoming a long-standing affiliate, but don’t discount a CPA (Cost Per Acquisition) agreement if you are thinking a little more short term. This deal is based upon securing returning depositing players (RDPs) for the casino, with there being a minimum deposit amount in effect. As long as the player makes that minimum deposit, you’ll earn the agreed amount.

Affiliate Sports Casino Online

What is a CPL agreement?

Best Casino Affiliate Programs 2020

Very much in the old school advertising domain, a CPL deal stands for cost per lead. Basically, under the terms of CPL you’ll get a payment for each player you link to the casino that goes on to register. The amount you’ll get will likely to be minimal, with the goal here to get large volumes to register – think quality over quantity. Affiliates tend to avoid CPL agreements in this day and age, as month-to-month it can make returns extremely volatile, but if you have the right affiliate client base, marketing tools, and plenty of patience, there is no reason that anybody can’t make an online casino affiliate program such as this work.